Do you see it? Do you? At least they're "Better Jewelers", and not "Best Jewelers", but I'd hate, or love, to see "Good Jewelers", and the grammatical errors they could come up with.
I'm such a grammar snob. I see errors all the time, especially on professional custom signs. It makes me think that the sign makers should double check all the proposed spelling, otherwise, it makes both companies look stupid.
But it gives me good stuff to blog about.